Research shows that having a business blog can generate 55% more visitors, 97% more inbound links, and 434% more indexed pages than companies that don't blog. So here is our number one tip for a good business blog.
Integrate your blog into your main website.
Avoid publishing your blog on it's own domain or even worse using a fee blogging platform like blogger.com or WordPress.com. Why? Well several reasons actually:

• Search Engine Optimization (SEO): One of the biggest benefits of business blogging is its impact on search engine optimization. Because each new blog article you publish creates a new web page that can be indexed in search engines to help you get found online, you really want your business blog to be associated with your main website. That way, any SEO juice you generate from your blog will automatically benefit your corporate website as well. Hosting your blog on a free platform’s URL like http://companyblog.wordpress.com will only guarantee that the SEO credit you’ve built gets applied to the blogging platform, not your own website.
• Branding: There are a few negatives associated with hosting your blog separate from your main website that affect your company’s branding. First, even if you link to the blog from your website’s main navigation, your site visitors will get sent to a completely different website, which may not espouse design and branding elements consistent with your main website and may result in confusion. Furthermore, sending site visitors to a blog on a free platform can result in the perception of your brand as unprofessional or unreliable.
• Centralisation: Even though your blog is hosted on a separate URL, let’s say you’ve purchased a unique domain (e.g. http://thisismyblog.com) and linked to it from the main navigation of your company website. While this is a better practice, you’re still sending site visitors away from your main website. This is counterintuitive, as usually the goal is to attract visitors to your main website by using your blog as bait. Ultimately, you want all of
  the engagement to happen on your main website, and you want your blog visitors to associate your blog with your brand name.

Creative Concepts can easily add a blogging facility to the CMS of any website we build. Ask us for a quote.