Yes another social network platform! But wait there's more.
This social network allows users to create virtual pinboards full of images or videos and then share them with others who are interested in a similar theme. Pinners can either upload images from their computer or by using the Pinterest bookmarklet, Pin It Button or a URL. Pinners can also browse through other pins and "like", "repin" or "comment" on them. Pinterest is a visually stimulating environment that connects people everywhere through the things that they find interesting.

THE JARGON
PINNER - Someone who pins.
PINNING - The act of sharing visual content.
A PINBOARD - A set of theme based pins.
A PIN - An image or video added to a pinboard.
REPINNING - Reposting someone else's pin.
PIN IT BUTTON - A Pinterest Button placed on websites to facilitate sharing. Using this button links the pin back to the website it came from.
PINTEREST BOOKMARKLET - Add the bookmarklet to your favourites, see something you like hit "Pin It" to add images to your pinboards.
FOLLOWERS - Other pinners who follow one or more of your pinboards.

In just one month (December 2011 - January 2012) pinterest.com increased it's unique visitors by 155% and in December 2011 Pinterest hit #5 on Hitwise's top ten social network. In other words this social networking site isn't going anywhere.

So can I use Pinterest to market my business? Absolutely! In our next blog we will give you some simple guidelines on how to do this.