Creative Concepts Blog

Small snippets from the world of advertising

Welcome to Creative Concepts Blog. Here we hope to bring you insights into some of the latest trends in advertising and marketing. We hope you find them of interest and of course if you have any further questions please ask.

Australian Packaging Design Awards

Next time you visit our office you will see three new awards hanging on the wall. Creative Concepts received these awards for our design work on the wonderfully successful new range of lightly dried herbs and spices from Gourmet Garden.

The awards are as follows:

  • Gold in the Food Category 
  • Gold in the Consumer Experience & Emerging Technology Category
  • Bronze in the Accessibility Category

Congratulations to Gourmet Garden and all the others involved in the physical design of the pots and pouches. There was a lot of time and energy went...

New Wimmers Ginger Beer labels

SUNSHINE COAST, QLD – A recent collaboration with two local Sunshine Coast companies has provided an invigorating hit to ginger beer fans.

Leading Sunshine Coast advertising agency, Creative Concepts, revealed today they are the masterminds behind fellow Sunshine Coast business and iconic Australian soft drink brand Wimmers new ginger beer label and branding.

“It’s not often you get the opportunity to work with such an iconic and much-loved brand such as Wimmers,” Creative Concepts Creative Director, Andrew Waters said.

“We are thrilled at the prospect...

So you're interested? Here are some simple steps for using Pinterest for your business.

  • Pinterest is still an invitation-only site. Requesting an invitation can take sometime so if you know someone already using Pinterest ask them to send you an invitation.
  • When signing up register using the same email address your company uses for its Twitter account. This way you will be able to share your pins on Twitter also. Currently Pinterest doesn't offer a connection to Facebook business pages.
  • Before you start "pinning" optimise your profile. Do this first, once you...

Yes another social network platform! But wait there's more.
This social network allows users to create virtual pinboards full of images or videos and then share them with others who are interested in a similar theme. Pinners can either upload images from their computer or by using the Pinterest bookmarklet, Pin It Button or a URL. Pinners can also browse through other pins and "like", "repin" or "comment" on them. Pinterest is a visually stimulating environment that connects people everywhere through the things that they find interesting.

THE JARGON
PINNER - Someone who...

SEO is more than all the great code that goes on behind the scenes. The visible content on your site is just as important. This consists of placing your most important keywords within the content elements of your actual pages. These on-page elements include Headlines, Sub-headlines, Body Content, Image Tags, and Links. Often times on-page SEO is referred to as “keyword density.”

Here are some tips for writing good content.It’s very common that businesses will do too little on-page optimisation or too much (keyword stuffing). While it’s important to include your keyword as many times...

Research shows that having a business blog can generate 55% more visitors, 97% more inbound links, and 434% more indexed pages than companies that don't blog. So here is our number one tip for a good business blog.Integrate your blog into your main website.Avoid publishing your blog on it's own domain or even worse using a fee blogging platform like blogger.com or WordPress.com. Why? Well several reasons actually:

 

  • Search Engine Optimization (SEO): One of the biggest benefits of business blogging is its impact on search engine...

Facebook is a social network for connecting people with those around them – friends, family, coworkers, or simply others with similar interests. Facebook started in 2004 as a closed community for college students (requiring users to sign up with a valid university email address) but has since expanded beyond that to schools, corporations, and any user across the world. Facebook allows users to connect and share information in a variety of ways.

Facebook currently has over 750 million active users, and that number continues to grow steadily. According to Compete.com, it is currently...

Search Engine Marketing (SEM) is a term used to describe the various means of marketing a website via search engines, and entails both organic search engine optimization and paid search strategies. Organic search is based on unpaid, natural rankings determined by search engine algorithms, and can be optimized with various SEO practices. In contrast, paid search allows you to pay a fee to have your website displayed on the search engine results page (SERP) when someone types in specific keywords or phrases to the search engine. The SERP will display the ads that you create to direct viewers...

Search Engine Optimization is routinely cited by marketers as one of the most effective tactics for generating leads or sales from your website. But while most marketers understand the importance of SEO, many see the process as a highly technical, almost mysterious discipline that’s best left in the hands of experts.It’s no surprise, then, that many time-strapped small- and medium-sized business marketers look to outsource their SEO to trained professionals. A simple Google search for SEO firms will turn up thousands of vendors, offering “incredible” or “fast” results for attractively low...

Following people and viewing their tweets is great, but in order to have valuable two-way conversations, you want people to follow you back and view your tweets too. This is why it‘s so important to get your profile fully set up before reaching out for new connections. If you follow someone who doesn‘t already know you, you need to display sufficient information about yourself in your profile so he or she can make an informed decision of whether to follow you back.Attracting a followers is important because they will serve as your network who will view your tweets. Think of your total...

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