SUNSHINE COAST, QLD – A recent collaboration with two local Sunshine Coast companies has provided an invigorating hit to ginger beer fans.
Leading Sunshine Coast advertising agency, Creative Concepts, revealed today they are the masterminds behind fellow Sunshine Coast business and iconic Australian soft drink brand Wimmers new ginger beer label and branding.
“It’s not often you get the opportunity to work with such an iconic and much-loved brand such as Wimmers,” Creative Concepts Creative Director, Andrew Waters said.
“We are thrilled at the prospect of developing a true, long-term relationship with the Wimmers team.
“They have shown great vision for their brewed ginger beer range and we are excited at the chance of turning their strong vision into clear results and look forward to continuing this partnership well into the future,” he said.
Since the appointment of Greg Bottell as General Manager, Wimmers has been injected with a new lease on life. The refreshing lift to their age old, bottled, ginger beer is just the first step to revitalising the brand and developing new products.
“Wimmers has been producing quality, classic brewed ginger beer for longer than I’ve been alive,” Andrew said.
“A strong sense of identity comes with that. It was important for us to come up with a design that embodies the tradition and heritage of Wimmers roots, but also appeals to a younger, wider market.”
Along with the refreshing new look, the full bodied tasting ginger beer has said goodbye to the short 375mL stubby opting instead, to be served in a premium 330mL glass bottle and 600mL PET varieties.
Consumers can purchase the new look Wimmers Ginger Beer from selected IGA Supermarkets, convenience and café outlets from early October.